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Under the Textile Fiber Products Identification Act and the Textile Fiber Rule, textile fibers must be labeled and advertised as provided by the FTC. Textiles can only be called bamboo if they are made directly from actual bamboo fiber.  Textiles made from rayon (or viscose, which is the same thing) that was created using bamboo as a plant source may be labeled and advertised as “rayon (or viscose) made from bamboo.† Sellers are responsible for ensuring that their textile products are labeled and advertised correctly.  Below you’ll find plain-language guidance for businesses that make, advertise or sell so-called bamboo textiles, and information about Commission enforcement actions and warning letters.