Plain Language Guidance
.com Disclosures: How to Make Effective Disclosures in Digital Advertising
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The Business Center provides plain-language guidance to help businesses understand their responsibilities and comply with the law.
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Plain Language Guidance
16 CFR Part 455 Trade Regulation Rule; Sale of Used Motor Vehicles
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File
1988ftcstaffcomplianceguides.pdf
(133.25 KB)
Plain Language Guidance
16 CFR Part 455 Trade Regulation Rule; Sale of Used Motor Vehicles
File
1988complianceguidelines.pdf
(1.79 MB)
Plain Language Guidance
A Consumer’s Guide to Buying a Franchise
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When you buy a franchise, you may be able to sell goods and services that have instant name recognition, and get training and support that can help you succeed. But purchasing a franchise is like any...
File
591a_buying_a_franchise_sept_2020.pdf
(534.69 KB)
Plain Language Guidance
Ads for Business Opportunities: How To Detect Deception
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It’s not hard to see why ads for business opportunities that promote the benefits of being your own boss and making money quickly are appealing. But the Â鶹´«Ã½ Trade Commission (FTC), the government...
File
Plain Language Guidance
Advertising and Marketing on the Internet: Rules of the Road
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The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember...
File
bus28-rulesroad-2024_508.pdf
(978.39 KB)
Plain Language Guidance
Advertising Consumer Leases
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If you advertise consumer leases, the Â鶹´«Ã½ Trade Commission has important information for you: Your ads must comply with the streamlined rules for lease advertising found in the Consumer Leasing...
Plain Language Guidance
Advertising FAQ's: A Guide for Small Business
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What truth-in-advertising rules apply to advertisers? Under the Â鶹´«Ã½ Trade Commission Act: Advertising must be truthful and non-deceptive; Advertisers must have evidence to back up their claims...
Plain Language Guidance
Advertising Platinum Jewelry
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The Â鶹´«Ã½ Trade Commission’s (FTC’s) Jewelry Guides describe how to accurately mark and advertise the platinum content of the jewelry you market or sell. Platinum jewelry can be alloyed with other...
File
BUS74-platinum.pdf
(1016.27 KB)
Plain Language Guidance
Amended Franchise Rule FAQ's
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Amended Franchise Rule 16 C.F.R. Part 436 The following questions recently have been asked about the amended Franchise Rule. These questions will be addressed in the forthcoming Compliance Guide...
Plain Language Guidance
Answering Dealers’ Questions about the Revised Used Car Rule
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Enforced by the Â鶹´«Ã½ Trade Commission, the Used Motor Vehicle Trade Regulation Rule – most people call it the Used Car Rule – requires dealers to display on used cars a window sticker called a...
Plain Language Guidance
App Developers: Start with Security
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More than a thousand new apps are hitting the market each day. In this fast-moving era of entrepreneurship and creativity, is security keeping up? Apps and devices often rely on consumer data —...
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Plain Language Guidance
Applying FTC Consumer Protection Standards in the Sale of Outdoor Plants
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For years, the Â鶹´«Ã½ Trade Commission’s Nursery Guides offered insights to industry members into how the FTC Act’s prohibition on deceptive and unfair practices applied to their business. The Guides...
Plain Language Guidance
At-Home Medical Billing Businesses
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If you're looking for a home-based business that can help you pull in $20,000 to $45,000 a year using your computer, a work-at-home opportunity doing medical billing may sound like the perfect choice...
Plain Language Guidance
Avoid Fake-Degree Burns By Researching Academic Credentials
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If you’re a hiring manager or human resources professional, chances are you review applications and resumes from people who want to work for your organization or who want to be promoted. Some...
Plain Language Guidance
Background Checks: What Employers Need to Know
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A joint publication of the Equal Employment Opportunity Commission and the Â鶹´«Ã½ Trade Commission When making personnel decisions — including hiring, retention, promotion, and reassignment —...
File
Plain Language Guidance
Big Print. Little Print. What's the Deal?
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How to Disclose the Details Computer sellers - online and brick-and-mortar - inundate consumers with advertisements for "free" or low-cost computers. The offers usually involve rebates of several...
File
bus44-big-print-little-print-whats-deal.pdf
(62.22 KB)
Plain Language Guidance
Bogus Business Opportunities
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Maybe you've seen ads for stuffing envelopes or assembling crafts at home. Perhaps a company says it can help you set up a vending business. Before you sign on the dotted line or send money to buy a...
Plain Language Guidance
Business Guidance Concerning Multi-Level Marketing
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Multi-level marketing is a diverse industry, employing many different structures and methods of selling. Although there may be significant differences in how multi-level marketers sell their products...
Plain Language Guidance
Business Guide to the FTC's Mail, Internet, or Telephone Order Merchandise Rule
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Introduction How to Comply With the Rule Questions and Answers About the Rule Where to Go For Help Part 435 -- Mail, Internet, or Telephone Order Merchandise Rule Introduction To help you plan and...
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