UNITED STATES OF AMERICA
FEDERAL TRADE COMMISSION
In the Matter of
LIBERTY FINANCIAL COMPANIES, INC. a corporation.
FILE NO. 982 3522
AGREEMENT CONTAINING CONSENT ORDER
The Â鶹´«Ã½ Trade Commission has conducted an investigation of certain
acts and practices of Liberty Financial Companies, Inc., a corporation ("proposed
respondent"). Proposed respondent, having been represented by counsel, is willing to
enter into an agreement containing a consent order resolving the allegations contained in
the attached draft complaint. Therefore,
IT IS HEREBY AGREED by and between Liberty Financial Companies, Inc.,
by its duly authorized officer, and counsel for the Â鶹´«Ã½ Trade Commission that:
- 1. Proposed respondent Liberty Financial Companies, Inc. is a Massachusetts corporation
with its principal office or place of business at 600 Atlantic Avenue, Boston,
Massachusetts 02210.
-
- 2. Proposed respondent admits all the jurisdictional facts set forth in the draft
complaint.
-
- 3. Proposed respondent waives:
-
- (a) Any further procedural steps;
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- (b) The requirement that the Commission's decision contain a statement of findings of
fact and conclusions of law; and
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- (c) All rights to seek judicial review or otherwise to challenge or contest the validity
of the order entered pursuant to this agreement.
-
- 4. This agreement shall not become part of the public record of the proceeding unless
and until it is accepted by the Commission. If this agreement is accepted by the
Commission, it, together with the draft complaint, will be placed on the public record for
a period of sixty (60) days and information about it publicly released. The Commission
thereafter may either withdraw its acceptance of this agreement and so notify proposed
respondent, in which event it will take such action as it may consider appropriate, or
issue and serve its complaint (in such form as the circumstances may require) and decision
in disposition of the proceeding.
-
- 5. This agreement is for settlement purposes only and does not constitute an admission
by proposed respondent that the law has been violated as alleged in the draft complaint,
or that the facts as alleged in the draft complaint, other than the jurisdictional facts,
are true.
-
- 6. This agreement contemplates that, if it is accepted by the Commission, and if such
acceptance is not subsequently withdrawn by the Commission pursuant to the provisions of
Section 2.34 of the Commission's Rules, the Commission may, without further notice to
proposed respondent, (1) issue its complaint corresponding in form and substance with the
attached draft complaint and its decision containing the following order in disposition of
the proceeding, and (2) make information about it public. When so entered, the order shall
have the same force and effect and may be altered, modified, or set aside in the same
manner and within the same time provided by statute for other orders. The order shall
become final upon service. Delivery of the complaint and the decision and order to
proposed respondent's address as stated in this agreement by any means specified in
Section 4.4(a) of the Commission's Rules shall constitute service. Proposed respondent
waives any right it may have to any other manner of service. The complaint may be used in
construing the terms of the order. No agreement, understanding, representation, or
interpretation not contained in the order or the agreement may be used to vary or
contradict the terms of the order.
-
- 7. Proposed respondent has read the draft complaint and consent order. It understands
that it may be liable for civil penalties in the amount provided by law and other
appropriate relief for each violation of the order after it becomes final.
ORDER
DEFINITIONS
For purposes of this order, the following definitions shall apply:
- 1. "Child" or "children" shall mean an individual under the age of
thirteen (13).
-
- 2. "Parents" or "parental" shall mean a legal guardian, including,
but not limited to, a biological or adoptive parent.
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- 3. "Personal information" shall mean individually identifiable information
about an individual collected online, including first and last name, home or other
physical address including street name and name of a city or town, e-mail address,
telephone number, Social Security number, or any information concerning the child or the
parents of that child that the website collects online from the child and combines with an
identifier described in this definition.
-
- 4. "Disclosure" shall mean, with respect to personal information, (a) the
release of personal information collected from a child in identifiable form for any
purpose, except where such information is provided to a person other than respondent who
provides support for the internal operations of the website and does not disclose or use
that information for any other purpose, and (b) making personal information collected from
a child by a website directed to children or at any commercial website where respondent
has actual knowledge that it is collecting personal information from a child, publicly
available in identifiable form, by any means including, but not limited to, public posting
through the Internet, or through a home page of a website, a pen pal service, an
electronic mail service, a message board, or a chat room.
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- 5. "Clear(ly) and prominent(ly)" shall mean in a type size and location that
are not obscured by any distracting elements and are sufficiently noticeable for an
ordinary consumer to read and comprehend, and in a typeface that contrasts with the
background against which it appears.
-
- 6. "Electronically verifiable signature" shall mean a digital signature or
other electronic means that ensures a valid consent by requiring: (1) authentication
(guarantee that the message has come from the person who claims to have sent it); (2)
integrity (proof that the message contents have not been altered, deliberately or
accidentally, during transmission); and (3) non-repudiation (certainty that the sender of
the message cannot later deny sending it).
-
- 7. "Verifiable parental consent" shall mean obtaining consent by any
reasonable effort (taking into consideration available technology), including a request
for authorization for future collection, use, and disclosure described in the notice, to
ensure that a parent of a child receives notice of the respondent's personal information
collection, use, and disclosure practices, and authorizes the collection, use, and
disclosure, as applicable, of personal information and the subsequent use of that
information before that information is collected from that child. Such reasonable efforts
may include any of the following means: (1) a signed statement transmitted by postal mail
or facsimile; (2) authorizing a charge to a credit card via a secure server; (3) e-mail
accompanied by an electronically verifiable signature; (4) a procedure that is
specifically authorized by statute, regulation, or guide issued by the Commission; or (5)
such other procedure that ensures verified parental consent and ensures the identity of
the parent, such as the use of a reliable certifying authority.
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- 8. "Website directed to children" shall mean a commercial website targeted to
children, or that portion of a commercial website that is targeted to children. Provided
however, that a commercial website or a portion of a commercial website shall not be
deemed directed to children solely for referring or linking to a commercial website
directed to children by using information location tools, including a directory, index,
reference, pointer, or hypertext link.
-
- 9. Unless otherwise specified, "respondent" shall mean Liberty Financial
Companies, Inc., its successors and assigns and its officers, agents, representatives, and
employees.
-
- 10. "Commerce" shall mean as defined in Section 4 of the Â鶹´«Ã½ Trade
Commission Act, 15 U.S.C. § 44.
I.
IT IS ORDERED that respondent, directly or through any corporation,
subsidiary, division, or other device, in connection with any online collection of
personal information from children and/or consumers age thirteen (13) through seventeen
(17), in or affecting commerce, shall not make any misrepresentation, in any manner,
expressly or by implication:
- A. That the information collected is maintained in an anonymous manner;
-
- B. That children and/or consumers age thirteen (13) through seventeen (17) who submit
such information will receive an e-mail newsletter or any other represented product or
service;
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- C. That children and/or consumers age thirteen (13) through seventeen (17) who submit
such information are eligible to win prizes in respondent's drawing or contest; or
-
- D. Regarding the collection or use of personal information from or about children and/or
consumers age thirteen (13) through seventeen (17).
II.
IT IS FURTHER ORDERED that respondent, directly or through any
corporation, subsidiary, division, or other device, in connection with the online
collection of personal information at a website directed to children, or at any commercial
website where respondent has actual knowledge that it is collecting personal information
from a child, in or affecting commerce, shall not collect personal information from any
child if respondent has actual knowledge that such child does not have his or her parent's
permission to provide the information to respondent. For purposes of Parts II, III, IV,
and V of this order, respondent shall not be deemed to have actual knowledge if the child
has falsely represented that (s)he is not a child and respondent does not knowingly
possess information that such representation is false.
III.
IT IS FURTHER ORDERED that respondent, directly or through any
corporation, subsidiary, division, or other device, in connection with the online
collection of personal information from children, at a website directed
to children, or at any commercial website where respondent has actual knowledge that it is
collecting personal information from a child, in or affecting commerce, shall provide
clear and prominent notice with respect to respondent's practices regarding its collection
and use of personal information. Such notice shall include:
- A. what information is being collected (e.g., "name," "home
address," "e-mail address," "age," "interests");
-
- B. how respondent uses such information;
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- C. respondent's disclosure practices for such information (e.g., parties to
whom it may be disclosed, such as "advertisers of consumer products,"
"mailing list companies," "the general public");
-
- D. a description of a means that is reasonable under the circumstances by which a parent
whose child has provided personal information may obtain, upon request and upon proper
identification, (i) a description of the specific types of personal information collected
from the child by respondent, (ii) the opportunity at any time to refuse to permit the
respondent's further use or maintenance in retrievable form, or future online collection,
of personal information from that child, and (iii) any personal information collected from
the child.
Such notice shall appear on the home page of respondent's website(s) directed
to children, or at any commercial website where respondent has actual knowledge that it is
collecting personal information from a child, and at each location on the site(s) at which
such information is collected.
Provided, however, that for purposes of this Part, compliance with all of the
following shall be deemed adequate notice: (a) placement of a clear and prominent
hyperlink or button labeled PRIVACY NOTICE on the home page(s), which
directly links to the privacy notice screen(s); (b) placement of the information required
in this Part clearly and prominently on the privacy notice screen(s), followed on the same
screen(s) with a button that must be clicked on to make it disappear; and (c) at each
location on the site at which any personal information is collected, placement of a clear
and prominent hyperlink on the initial screen on which the collection takes place, which
links directly to the privacy notice and which is accompanied by the following statement
in bold typeface:
NOTICE: We collect personal information on this site. To learn more about how
we use your information click here.
IV.
IT IS FURTHER ORDERED that respondent, directly or through any
corporation, subsidiary, division, or other device, in connection with the online
collection of personal information from children at a website directed
to children, or at any commercial website where respondent has actual knowledge that it is
collecting personal information from a child, in or affecting commerce, shall maintain a
procedure by which it obtains verifiable parental consent for the collection, use or
disclosure of such information from children.
V.
IT IS FURTHER ORDERED that respondent Liberty Financial Companies,
Inc., and its successors and assigns, shall delete from its website(s) directed to
children, and at any commercial website(s) where respondent has actual knowledge that it
is collecting personal information from a child, all personal information collected from
children prior to the date of service of the order.
VI.
IT IS FURTHER ORDERED that after the effective date of the Children's
Online Privacy Protection Act of 1998 and any regulations or guides promulgated by the
Commission pursuant to the Act, compliance with such statute, regulations, and guides
shall be deemed to be compliance with the definition section of this order and Parts II,
III and IV of this order.
VII.
IT IS FURTHER ORDERED that respondent Liberty Financial Companies,
Inc., and its successors and assigns, shall maintain and upon request make available to
the Â鶹´«Ã½ Trade Commission for inspection and copying the following:
- A. For five (5) years after the last date of dissemination of a notice required by this
order, a print or electronic copy in HTML format of all documents relating to compliance
with Parts III through V of this order, including, but not limited to, a sample copy of
every information collection form, Web page, screen, or document containing any
representation regarding respondent's information collection and use practices pertaining
to children. Each Web page copy shall be accompanied by the URL of the Web page where the
material was posted online. Electronic copies shall include all text and graphics files,
audio scripts, and other computer files used in presenting information on the World Wide
Web; and
-
- B. For five (5) years after the last collection of personal information from a child,
all materials evidencing the verifiable parental consent given to respondent.
Provided, however, that after creation of any Web page or screen in compliance
with this order, respondent shall not be required to retain a print or electronic copy of
any amended Web page or screen to the extent that the amendment does not affect
respondent's compliance obligations under this order.
VIII.
IT IS FURTHER ORDERED that respondent Liberty Financial Companies,
Inc., and its successors and assigns, shall deliver a copy of this order to all current
and future principals, officers, directors, and managers, and to all current and future
employees, agents, and representatives having responsibilities with respect to the subject
matter of this order. Respondent shall deliver this order to current personnel within
thirty (30) days after the date of service of this order, and to future personnel within
thirty (30) days after the person assumes such position or responsibilities.
IX.
IT IS FURTHER ORDERED that respondent Liberty Financial Companies,
Inc., and its successors and assigns, shall notify the Commission at least thirty (30)
days prior to any change in the corporation that may affect compliance obligations arising
under this order, including, but not limited to, a dissolution, assignment, sale, merger,
or other action that would result in the emergence of a successor corporation; the
creation or dissolution of a subsidiary, parent, or affiliate that engages in any acts or
practices subject to this order; the proposed filing of a bankruptcy petition; or a change
in the corporate name or address. Provided, however, that, with respect to any
proposed change in the corporation about which respondent learns less than thirty (30)
days prior to the date such action is to take place, respondent shall notify the
Commission as soon as is practicable after obtaining such knowledge. All notices required
by this Part shall be sent by certified mail to the Associate Director, Division of
Â鶹´«Ã½, Bureau of Consumer Protection, Â鶹´«Ã½ Trade Commission, Washington, D.C.
20580.
X.
IT IS FURTHER ORDERED that respondent Liberty Financial Companies,
Inc., and its successors and assigns, shall, within sixty (60) days after service of this
order, and at such other times as the Â鶹´«Ã½ Trade Commission may require, file with the
Commission a report, in writing, setting forth in detail the manner and form in which they
have complied with this order.
XI.
This order will terminate twenty (20) years from the date of its issuance, or twenty
(20) years from the most recent date that the United States or the Â鶹´«Ã½ Trade
Commission files a complaint (with or without an accompanying consent decree) in federal
court alleging any violation of the order, whichever comes later; provided, however,
that the filing of such a complaint will not affect the duration of:
- A. Any Part in this order that terminates in less than twenty (20) years;
-
- B. This order's application to any respondent that is not named as a defendant in such
complaint; and
-
- C. This order if such complaint is filed after the order has terminated pursuant to this
Part.
Provided, further, that if such complaint is dismissed or a federal court
rules that the respondent did not violate any provision of the order, and the dismissal or
ruling is either not appealed or upheld on appeal, then the order will terminate according
to this Part as though the complaint had never been filed, except that the order will not
terminate between the date such complaint is filed and the later of the deadline for
appealing such dismissal or ruling and the date such dismissal or ruling is upheld on
appeal.
Signed this _____ day of ________________ 1999.
Liberty Financial Companies, Inc.
By: ___________________________
KENNETH R. LIEBLER
President
______________________________
WILLIAM MACLEOD
Counsel for Respondent
______________________________
ELIZABETH GUARINO
Counsel for Respondent
______________________________
TOBY MILGROM LEVIN
Counsel for the Â鶹´«Ã½ Trade Commission
______________________________
SYDNEY M. KNIGHT
Counsel for the Â鶹´«Ã½ Trade Commission
APPROVED:
______________________________
C. Lee Peeler
Associate Director
Division of Advertising Practices
______________________________
Joan Z. Bernstein
Director
Bureau of Consumer Protection |