%PDF-1.2 %âãÏÓ 10 0 obj << /Length 11 0 R >> stream BT 205.2 696 TD 0 0 0 rg /F0 13.92 Tf 0.048 Tc 0 Tw (UNITED STATES OF AMERICA) Tj -29.28 -15.36 TD (BEFORE FEDERAL TRADE COMMISSION) Tj -103.92 -39.36 TD /F0 12 Tf 0 Tc (COMMISSIONERS:) Tj 144 0 TD /F1 12 Tf (Robert Pitofsky, Chairman) Tj 0 -12.96 TD (Sheila F. Anthony) Tj 0 -12.72 TD (Mozelle W. Thompson) Tj T* (Orson Swindle) Tj T* (Thomas B. Leary) Tj -144 -38.16 TD (_______________________________) Tj 216 -12.72 TD ( \)) Tj -180 -12.72 TD (In the Matter of ) Tj 180 0 TD ( \)) Tj 0 -12.72 TD ( \)) Tj -216 -12.72 TD (Philip Morris Companies, Inc., \) ) Tj 396 0 TD ( ) Tj 36 0 TD ( ) Tj -432 -12.72 TD ( a corporation, \) ) Tj 0 -12.72 TD ( \)) Tj 252 0 TD (Docket No. C-3987) Tj -252 -12.72 TD ( and ) Tj 216 0 TD ( \)) Tj 0 -12.72 TD ( \)) Tj 36 0 TD ( ) Tj -252 -12.72 TD (Nabisco Holdings Corp., \)) Tj 0 -12.72 TD ( a corporation.) Tj 180 0 TD ( \)) Tj -180 -12.72 TD (_______________________________\)) Tj 196.32 -40.08 TD /F0 13.92 Tf 0.048 Tc (COMPLAINT) Tj ET 268.32 370.08 75.6 0.72 re f BT 108 345.84 TD /F1 12 Tf 0 Tc (Pursuant to the provisions of the Â鶹´«Ã½ Trade Commission) Tj -36 -12.72 TD (Act and the Clayton Act, and by virtue of the authority vested in) Tj 0 -12.72 TD (it by said Acts, the Â鶹´«Ã½ Trade Commission, having reason to) Tj T* (believe that Philip Morris Companies, Inc. \("Philip Morris\224\) and) Tj T* (Nabisco Holdings Corp. \(\223Nabisco\224\) have entered into an agreement) Tj T* (in violation of Section 5 of the Â鶹´«Ã½ Trade Commission Act, as) Tj T* (amended, 15 U.S.C. \247 45, and that the terms of such agreement,) Tj T* (were they to be implemented, would result in a violation of) Tj T* (Section 5 of the Â鶹´«Ã½ Trade Commission Act and Section 7 of) Tj T* (the Clayton Act, 15 U.S.C. \247 18, and it appearing to the) Tj T* (Commission that a proceeding in respect thereof would be in the) Tj T* (public interest, hereby issues its Complaint, stating its charges) Tj T* (as follows: ) Tj 116.4 -40.08 TD /F0 13.92 Tf 0.048 Tc (I. ) Tj 33.6 0 TD (Respondent Philip Morris) Tj ET 222 151.2 201.6 0.72 re f BT 72 126.96 TD /F1 12 Tf 0 Tc (1.) Tj 36 0 TD (Respondent Philip Morris is a corporation organized,) Tj 0 -12.72 TD (existing and doing business under and by virtue of the laws) Tj T* (of the Commonwealth of Virginia, with its office and) Tj T* (principal place of business located at 120 Park Avenue, New) Tj T* (York, New York 10017-5592.) Tj ET endstream endobj 11 0 obj 2560 endobj 4 0 obj << /Type /Page /Parent 5 0 R /Resources << /Font << /F0 6 0 R /F1 8 0 R >> /ProcSet 2 0 R >> /Contents 10 0 R >> endobj 13 0 obj << /Length 14 0 R >> stream BT 302.4 75.36 TD 0 0 0 rg /F1 12 Tf 0 Tc 0 Tw (2) Tj -230.4 622.56 TD (2.) Tj 36 0 TD (Respondent Philip Morris is, and at all times relevant) Tj 0 -12.72 TD (herein has been, among other things, engaged in the) Tj T* (production, sales, and distribution of food products to) Tj T* (customers located throughout the United States.) Tj -36 -25.44 TD (3.) Tj 36 0 TD (Respondent Philip Morris, in 1999, had total worldwide sales) Tj 0 -12.72 TD (of all products of approximately $79 billion, and United) Tj T* (States sales of all products of approximately $48 billion.) Tj -36 -25.44 TD (4.) Tj 36 0 TD (Respondent Philip Morris is, and at all times relevant) Tj 0 -12.72 TD (herein has been, engaged in commerce, or in activities) Tj T* (affecting commerce, within the meaning of Section 1 of the) Tj T* (Clayton Act, 15 U.S.C. \247 12, and Section 4 of the Â鶹´«Ã½) Tj T* (Trade Commission Act, 15 U.S.C. \247 44.) Tj 101.52 -40.08 TD /F0 13.92 Tf 0.048 Tc (II. ) Tj 42 0 TD (Respondent Nabisco) Tj ET 251.52 490.56 151.2 0.72 re f BT 72 466.32 TD /F1 12 Tf 0 Tc (5.) Tj 36 0 TD (Respondent Nabisco is a corporation organized, existing and) Tj 0 -12.72 TD (doing business under and by virtue of the laws of the State) Tj T* (of Delaware, with its office and principal place of business) Tj T* (located at 7 Campus Drive, Parsippany, New Jersey 07054-) Tj T* (0311.) Tj -36 -25.44 TD (6.) Tj 36 0 TD (Respondent Nabisco is, and at all times relevant herein has) Tj 0 -12.72 TD (been, engaged in the manufacture, sale, and distribution of) Tj T* (food products to customers located throughout the United) Tj T* (States. ) Tj -36 -25.44 TD (7.) Tj 36 0 TD (Respondent Nabisco, in 1999, had total worldwide sales of) Tj 0 -12.72 TD (all products of approximately $8.3 billion, and United) Tj T* (States sales of all products of approximately $5.9 billion. ) Tj -36 -25.44 TD (8.) Tj 36 0 TD (Respondent Nabisco is, and at all times relevant herein has) Tj 0 -12.72 TD (been, engaged in commerce, or in activities affecting) Tj T* (commerce, within the meaning of Section 1 of the Clayton) Tj T* (Act, 15 U.S.C. \247 12, and Section 4 of the Â鶹´«Ã½ Trade) Tj T* (Commission Act, 15 U.S.C. \247 44.) Tj 72 -52.8 TD /F0 13.92 Tf 0.048 Tc (III. ) Tj 50.4 0 TD (The Proposed Acquisition) Tj ET 230.4 169.92 201.6 0.72 re f BT 72 145.68 TD /F1 12 Tf 0 Tc (9.) Tj 36 0 TD (On or about June 25, 2000, Respondents Philip Morris and) Tj 0 -12.72 TD (Nabisco executed an agreement for Philip Morris to acquire) Tj T* (Nabisco. The value of the proposed acquisition is) Tj T* (approximately $19.4 billion. ) Tj ET endstream endobj 14 0 obj 2646 endobj 12 0 obj << /Type /Page /Parent 5 0 R /Resources << /Font << /F0 6 0 R /F1 8 0 R >> /ProcSet 2 0 R >> /Contents 13 0 R >> endobj 16 0 obj << /Length 17 0 R >> stream BT 302.4 75.36 TD 0 0 0 rg /F1 12 Tf 0 Tc 0 Tw (3) Tj -92.88 607.92 TD /F0 13.92 Tf 0.048 Tc (IV. ) Tj 42 0 TD (Trade and Commerce) Tj ET 251.52 681.36 151.2 0.72 re f BT 108 656.64 TD /F0 12 Tf 0 Tc (A.) Tj 36 0 TD (Dry-Mix Gelatin) Tj -72 -25.68 TD /F1 12 Tf (10.) Tj 36 0 TD (Dry-mix gelatin is a sugar-based or sugar-free, flavored,) Tj 0 -12.72 TD (powdered gelatin product that, when combined with water,) Tj T* (produces a flavored gelatin dessert. ) Tj -36 -25.44 TD (11.) Tj 36 0 TD (Philip Morris, through its Kraft Foods Inc. subsidiary,) Tj 0 -12.72 TD (produces and sells Jell-O brand dry-mix gelatin desserts.) Tj -36 -25.44 TD (12.) Tj 36 0 TD (Nabisco sells Royal and My-T-Fine brands of dry-mix gelatin) Tj 0 -12.72 TD (desserts. The Royal and My-T-Fine dry-mix gelatin desserts) Tj T* (are produced in Sheboygan, Wisconsin, for Nabisco by Enzo) Tj T* (Pac, Inc., pursuant to a co-packing agreement. ) Tj -36 -12.72 TD ( ) Tj 0 -12.72 TD (13.) Tj 36 0 TD (Philip Morris and Nabisco are the only two significant) Tj 0 -12.72 TD (sellers of branded dry-mix gelatin desserts in the United) Tj T* (States. ) Tj -36 -25.44 TD (14.) Tj 36 0 TD (Total United States sales \(at wholesale\) of all dry-mix) Tj 0 -12.72 TD (gelatin desserts are about $212 million.) Tj 0 -38.64 TD /F0 12 Tf (B.) Tj 36 0 TD (Dry-Mix Pudding) Tj -72 -25.68 TD /F1 12 Tf (15.) Tj 36 0 TD (Dry-mix pudding is a sugar-based or sugar-free powder,) Tj 0 -12.72 TD (typically made with flour, sweetener, and flavoring, that) Tj T* (when combined with milk or water, produces a soft,) Tj T* (thickened, dessert.) Tj -36 -25.44 TD (16.) Tj 36 0 TD (Philip Morris, through its Kraft Foods Inc. subsidiary,) Tj 0 -12.72 TD (produces and sells Jell-O brand dry-mix pudding.) Tj -36 -25.44 TD (17.) Tj 36 0 TD (Nabisco sells Royal and My-T-Fine brands of dry mix pudding.) Tj 0 -12.72 TD (The Royal and My-T-Fine dry-mix puddings are produced in) Tj T* (Sheboygan, Wisconsin, for Nabisco by Enzo Pac, Inc.,) Tj T* (pursuant to a co-packing agreement. ) Tj -36 -12.72 TD ( ) Tj 0 -12.72 TD (18.) Tj 36 0 TD (Philip Morris and Nabisco are the only two significant) Tj 0 -12.72 TD (sellers of branded dry-mix pudding in the United States. ) Tj -36 -25.44 TD (19.) Tj 36 0 TD (Total United States sales \(at wholesale\) of all dry-mix) Tj 0 -12.72 TD (pudding desserts are about $202 million. ) Tj 0 -25.92 TD /F0 12 Tf (C.) Tj 36 0 TD (No-Bake Desserts) Tj ET endstream endobj 17 0 obj 2492 endobj 15 0 obj << /Type /Page /Parent 5 0 R /Resources << /Font << /F0 6 0 R /F1 8 0 R >> /ProcSet 2 0 R >> /Contents 16 0 R >> endobj 19 0 obj << /Length 20 0 R >> stream BT 302.4 75.36 TD 0 0 0 rg /F1 12 Tf 0 Tc 0 Tw (4) Tj -230.4 635.28 TD (20.) Tj 36 0 TD (No-bake desserts are three-stage dessert mixes \(for a crust,) Tj 0 -12.72 TD (filling, and topping\) that, when combined with milk or water) Tj T* (and butter or margarine, produce a cheesecake or other) Tj T* (dessert. ) Tj -36 -25.44 TD (21.) Tj 36 0 TD (Philip Morris, through its Kraft Foods Inc. subsidiary, ) Tj 0 -12.72 TD (produces and sells Jell-O brand no-bake desserts.) Tj -36 -25.44 TD (22.) Tj 36 0 TD (Nabisco sells the Royal brand of no-bake desserts. The) Tj 0 -12.72 TD (Royal no-bake desserts are produced in Sheboygan, Wisconsin,) Tj T* (for Nabisco by Enzo-Pac, Inc., pursuant to a co-packing) Tj T* (agreement. ) Tj -36 -12.72 TD ( ) Tj 0 -12.72 TD (23.) Tj 36 0 TD (Philip Morris and Nabisco are the only two significant) Tj 0 -12.72 TD (sellers of no-bake desserts. ) Tj -36 -25.44 TD (24.) Tj 36 0 TD (Total United States sales \(at wholesale\) of all no-bake) Tj 0 -12.72 TD (desserts are about $56 million.) Tj 0 -38.64 TD /F0 12 Tf (D.) Tj 36 0 TD (Baking Powder) Tj -72 -25.68 TD /F1 12 Tf (25.) Tj 36 0 TD (Baking powder is a leavening agent in making baked goods) Tj 0 -12.72 TD (that consists of a carbonate, an acid substance, and starch) Tj T* (or flour.) Tj -36 -25.44 TD (26.) Tj 36 0 TD (Philip Morris, through its Kraft Foods Inc. subsidiary,) Tj 0 -12.72 TD (produces and sells the Calumet brand of baking powder.) Tj -36 -25.44 TD (27.) Tj 36 0 TD (Nabisco sells the Davis and Fleischmann\222s brands of baking) Tj 0 -12.72 TD (powder. Nabisco produces its baking powders in Exeter,) Tj T* (Canada. ) Tj -36 -12.72 TD ( ) Tj 0 -12.72 TD (28.) Tj 36 0 TD (Philip Morris and Nabisco are two of only three significant) Tj 0 -12.72 TD (sellers of baking powder in the United States. ) Tj -36 -25.44 TD (29.) Tj 36 0 TD (Total United States revenues of all baking powder are about) Tj 0 -12.72 TD ($29 million.) Tj ET endstream endobj 20 0 obj 1993 endobj 18 0 obj << /Type /Page /Parent 5 0 R /Resources << /Font << /F0 6 0 R /F1 8 0 R >> /ProcSet 2 0 R >> /Contents 19 0 R >> endobj 22 0 obj << /Length 23 0 R >> stream BT 302.4 75.36 TD 0 0 0 rg /F1 12 Tf 0 Tc 0 Tw (5) Tj -194.4 622.08 TD /F0 12 Tf (E.) Tj 36 0 TD (Intense Mints) Tj -72 -25.68 TD /F1 12 Tf (30.) Tj 36 0 TD (Intense mints are strong mint-flavored candies such as) Tj 0 -12.72 TD (Altoids, Ice Breakers, and Cool Blasts, but not including) Tj T* (traditional mint candies such as Life Savers.) Tj -36 -25.44 TD (31.) Tj 36 0 TD (Philip Morris produces and sells the Altoids brand of) Tj 0 -12.72 TD (intense mints. Altoids are produced in the United Kingdom) Tj T* (by Callard & Bowser - Suchard Inc., a division of Kraft) Tj T* (Foods Inc., which is a subsidiary of Philip Morris.) Tj -36 -25.44 TD (32.) Tj 36 0 TD (Nabisco sells the Ice Breakers and Cool Blast brands of) Tj 0 -12.72 TD (intense mints. The mix for Ice Breakers intense mints is) Tj T* (pre-blended for Nabisco by Beacon Specialty, Grand Haven,) Tj T* (Michigan. The mints are then pressed in Nabisco\222s Holland,) Tj T* (Michigan, plant, and packaged for Nabisco by Packaging) Tj T* (Coordinators, Philadelphia, Pennsylvania. Cool Blast) Tj T* (intense mints are manufactured and packaged for Nabisco in) Tj T* (Saltillo, Coahuila, Mexico, by Pissa, pursuant to a co-) Tj T* (packing agreement. ) Tj -36 -12.72 TD ( ) Tj 0 -12.72 TD (33.) Tj 36 0 TD (Philip Morris and Nabisco are two of only three significant) Tj 0 -12.72 TD (sellers of intense mints in the United States. ) Tj -36 -25.44 TD (34.) Tj 36 0 TD (Total United States sales \(at wholesale\) of all intense) Tj 0 -12.72 TD (mints are about $250 million.) Tj 63.6 -40.08 TD /F0 13.92 Tf 0.048 Tc (V. ) Tj 33.6 0 TD (The Relevant Product Markets) Tj ET 205.2 337.2 235.2 0.72 re f BT 72 312.96 TD /F1 12 Tf 0 Tc (35.) Tj 36 0 TD (The relevant product markets in which it is appropriate to) Tj 0 -12.72 TD (assess the effects of the proposed acquisition are as) Tj T* (follows:) Tj 0 -25.44 TD (\(a\)) Tj 36 0 TD (the distribution and sale of dry-mix gelatin; ) Tj -36 -25.44 TD (\(b\)) Tj 36 0 TD (the distribution and sale of dry-mix pudding; ) Tj -36 -25.44 TD (\(c\)) Tj 36 0 TD (the distribution and sale of no-bake desserts;) Tj -36 -25.44 TD (\(d\)) Tj 36 0 TD (the distribution and sale of baking powder; and) Tj -36 -25.44 TD (\(e\)) Tj 36 0 TD (the distribution and sale of intense mints.) Tj 324 0 TD ( ) Tj -313.2 -52.8 TD /F0 13.92 Tf 0.048 Tc (VI. ) Tj 42 0 TD (The Relevant Geographic Markets) Tj ET 196.8 105.6 260.4 0.72 re f endstream endobj 23 0 obj 2482 endobj 21 0 obj << /Type /Page /Parent 5 0 R /Resources << /Font << /F0 6 0 R /F1 8 0 R >> /ProcSet 2 0 R >> /Contents 22 0 R >> endobj 25 0 obj << /Length 26 0 R >> stream BT 302.4 75.36 TD 0 0 0 rg /F1 12 Tf 0 Tc 0 Tw (6) Tj -230.4 622.56 TD (36.) Tj 36 0 TD (The relevant geographic markets in which it is appropriate) Tj 0 -12.72 TD (to assess the effects of the proposed acquisition, in each) Tj T* (relevant market, are: ) Tj 0 -25.44 TD (\(a\)) Tj 36 0 TD (the United States; and ) Tj -36 -25.44 TD (\(b\)) Tj 36 0 TD (smaller areas within the United States.) Tj 82.32 -40.08 TD /F0 13.92 Tf 0.048 Tc (VII. ) Tj 50.4 0 TD (Concentration) Tj ET 276.72 579.6 109.2 0.72 re f BT 72 555.36 TD /F1 12 Tf 0 Tc (37.) Tj 36 0 TD (The relevant markets are highly concentrated and the) Tj 0 -12.72 TD (proposed acquisition, if consummated, will substantially) Tj T* (increase that concentration, as follows:) Tj 0 -25.44 TD (\(a\)) Tj 36 0 TD (In the dry-mix gelatin market, Philip Morris has) Tj 0 -12.72 TD (approximately an 86% share of the market and Nabisco) Tj T* (has approximately a 6% share. After the acquisition,) Tj T* (the Philip Morris share will increase to approximately) Tj T* (92% and it will control virtually all sales of branded) Tj T* (product. The acquisition will increase the Herfindahl-) Tj T* (Hirschman Index \(\223HHI\224\) by more than 1000 points and) Tj T* (result in market concentration of more than 8400) Tj T* (points. ) Tj -36 -25.44 TD (\(b\)) Tj 36 0 TD (In the dry-mix pudding market, Philip Morris has) Tj 0 -12.72 TD (approximately an 82% share and Nabisco has) Tj T* (approximately a 9% share. After the acquisition, the) Tj T* (Philip Morris share will increase to approximately 91% ) Tj T* (and it will control virtually all sales of branded) Tj T* (product. The acquisition will increase the HHI by more) Tj T* (than 1400 points and result in market concentration of) Tj T* (more than 8300 points. ) Tj -36 -25.44 TD (\(c\)) Tj 36 0 TD (In the no-bake desserts market, Philip Morris has) Tj 0 -12.72 TD (approximately a 90% share and Nabisco has approximately) Tj T* (a 6% share. After the acquisition, the Philip Morris) Tj T* (share will increase to approximately 96%. The) Tj T* (acquisition will increase the HHI by more than 1000) Tj T* (points and result in market concentration of more than) Tj T* (9200 points. ) Tj -36 -25.44 TD (\(d\)) Tj 36 0 TD (In the baking powder market, Philip Morris has) Tj 0 -12.72 TD (approximately a 27% share and Nabisco has approximately) Tj T* (a 17% share. After the acquisition, the Philip Morris) Tj T* (share will increase to approximately 44% and it will) Tj T* (have only one other significant competitor of branded) Tj ET endstream endobj 26 0 obj 2584 endobj 24 0 obj << /Type /Page /Parent 5 0 R /Resources << /Font << /F0 6 0 R /F1 8 0 R >> /ProcSet 2 0 R >> /Contents 25 0 R >> endobj 29 0 obj << /Length 30 0 R >> stream BT 302.4 75.36 TD 0 0 0 rg /F1 12 Tf 0 Tc 0 Tw (7) Tj -158.4 635.28 TD (products. The acquisition will increase the HHI by) Tj 0 -12.72 TD (more than 900 points and result in market concentration) Tj T* (of more than 4800 points. ) Tj -36 -25.44 TD (\(e\)) Tj 36 0 TD (In the intense mints markets, Philip Morris has) Tj 0 -12.72 TD (approximately a 60% share and Nabisco has approximately) Tj T* (a 15% share. After the acquisition, the Philip Morris) Tj T* (share will increase to approximately 75% and it will) Tj T* (have only one other significant competitor. The) Tj T* (acquisition will increase the HHI by approximately 1800) Tj T* (points and result in market concentration of more than) Tj T* (5800 points. ) Tj 52.8 -40.08 TD /F0 13.92 Tf 0.048 Tc (VIII. ) Tj 58.8 0 TD (Conditions of Entry) Tj ET 255.6 528.72 159.6 0.72 re f BT 72 504.48 TD /F1 12 Tf 0 Tc (38.) Tj 36 0 TD (Entry into each relevant market would not be timely, likely,) Tj 0 -12.72 TD (or sufficient to prevent the anticompetitive effects set) Tj T* (forth in Paragraph 39, below.) Tj 147.6 -40.08 TD /F0 13.92 Tf 0.048 Tc (IX. ) Tj 42 0 TD (Effects) Tj ET 297.6 437.04 58.8 0.72 re f BT 72 412.8 TD /F1 12 Tf 0 Tc (39.) Tj 36 0 TD (The proposed acquisition will eliminate competition between) Tj 0 -12.72 TD (Philip Morris and Nabisco, and will enhance, increase, and) Tj T* (facilitate the continued exercise by Philip Morris of its) Tj T* (market power, as follows:) Tj 0 -25.44 TD (\(a\)) Tj 36 0 TD (By creating or increasing the likelihood that it will) Tj 0 -12.72 TD (exercise unilateral market power; and ) Tj -36 -25.44 TD (\(b\)) Tj 36 0 TD (By creating or increasing the likelihood that it will) Tj 0 -12.72 TD (engage in coordinated interaction with its remaining) Tj T* (competitors;) Tj -36 -25.44 TD (each of which increases the likelihood that prices will) Tj 0 -12.72 TD (increase, or not decrease as rapidly or as much as they) Tj T* (otherwise would, or that the various services and) Tj T* (promotional activities associated with these products will) Tj T* (decrease \(or not increase as much as they otherwise would\)) Tj T* (but for the merger.) 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Tj -36 -38.64 TD /F0 12 Tf (WHEREFORE, THE PREMISES CONSIDERED) Tj 244.8 0 TD /F1 12 Tf (, the Â鶹´«Ã½ Trade Commission) Tj -244.8 -12.96 TD (on this seventh day of December, 2000, issues its Complaint) Tj 0 -12.72 TD (against Respondents Philip Morris and Nabisco. ) Tj 36 -25.44 TD (By the Commission. ) Tj 216 -38.16 TD (Donald S. 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