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Z%" Z%" Z&" Z" Z-" Z#" Z0" Z%  & $$ ((,,0044#880<<b IpJKnow whom to ask!& ,Are you concerned about lottery fraud? Typical victim:  little-old-lady Are you concerned about a criminal getting access to your friend s myspace account and then sending you a message  I am in London, and got robbed. Can you wire me $100 today? Typical victim: 20-somethingj'Z"ZZZ'"  l_(OKnow how to ask!& Online crime is rampant. Based on your own experience with online fraud, do you think that users like you might lose money to online criminals? 9.2% say  Yes, as recent as in the past year Have you been a victim of online fraud? 2.1% say  Yes, I was tricked last year. N.(*.(* b; Know whether to ask!& & Would you have fallen for this? & does not work! Sting experiment (example:  Social Phishing by Jakobsson and others) will tell the truth! f#H&H >YEducational strategiesOld-school: Observe incidents. Show users screen shots of attacks. Needed approach: Develop hypotheses. Measure problem (the right way) Select messaging approach wisely. Questions? markus.jakobsson@parc.com " Z8" Z" ZX" Z%" ZEE  $ 5A /   sxHH@Re(HH(dh   |` 33` Sf3f` 33g` f` www3PP` ZXdbmo` \ғq>9y`Ӣ` 3f3ff` 3f3FKf` hk]wwwfܹ` ff>>\`Y{ff` R>&- {p_/̴>?" dd@,|?" dd@   " @ ` n?" dd@   @@``PR    @ ` ` p>> ~(    0pJ P f T Click to edit Master title style! !  s *PU  f RClick to edit Master text styles Second level Third level Fourth level Fifth level!     S  s *0 `` f P*   s *  `  f R*   s * `  f R* H  0޽h ? 3380___PPT10.uᦺ $Blank Presentation \T@( U@   s *! P   f P*    s *`jd    f R*  d  c $ ?  f  s *@}d  @ f RClick to edit Master text styles Second level Third level Fourth level Fifth level!     S  0Pd `P  f P*    0d `  f R*  H  0޽h ? 3380___PPT10.u}lp  l( ,FLP@ L  C $A blind,#l  C @p f l  C `% `   f H  0޽h ? 3380___PPT10.uᦺ. p  .(   l  C  ` P  f   C   f "p`PpH  0޽h ? 3380___PPT10.u` p 0 ( cifioitaynAnejbO  l  C P  f l  C  f H  0޽h ? 3380___PPT10.u;  p `(    l  C EP  f l  C R f H  0޽h ? 3380___PPT10.u $ p ($(  (r ( S #P  f r ( S # f H ( 0޽h ? 3380___PPT10.u . p 8.( ;+ 8l 8 C H$   f  8 C $H$0 f "p`PpH 8 0޽h ? 3380___PPT10.ud4@ P( 0d R  3    f  C d @  f uFirst of all, we need to collect data about people. When performing experiments or surveys, the demographics matter! $[H  0޽h ? 3380___PPT10.u}@ p( U@ R  3    f  C p  @<  f$H___PPT10( f___PPT9H@^___PPTMac1180   hnamd` Arial&Monotype Typography     hnamd` Arial&Monotype Typography   If you rely on surveys for collection of data, then it matters how you ask! (Even for anonymous subjects you will never meet.) Note: there were several choices, giving various time intervals, and an option that indicated no losses.0h P("H  0޽h ? 3380___PPT10.u7n@ ,,(  ,X , C    f , S P# @  f .Sometimes, surveys are just not suitable, and you need to perform sting experiments (or  naturalistic phishing experiments )f H , 0޽h ? 3380___PPT10.u7n @ 0#( U@ 0R 0 3    f 0 C 0X# @  flX___PPT1080___PPT9h`v___PPTMac11PH   hnamd` Arial&Monotype Typography     hnamd` Arial&Monotype Typography     hnamd` Arial&Monotype Typography   Often, educational efforts are not designed in a scientific manner. This needs to be changed. First, we need to establish the need for education for various topics. Second, we identify what people are worried about. It is harder to educate people who think they do not need it. Third, we identify the degree of awareness of various problems. Sometimes, awareness is all that is needed. 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We measure so we can react!Know whom to ask!Know how to ask!Know whether to ask!Educational strategies  Fonts UsedDesign Template Slide Titles(_8l@$markus jakobssonmarkus jakobssonRdO) |>e_PicturesPowerPoint Document(\lSummaryInformation(=,3      !"#$%&'()*+,-./0123456789:;>?@ABCDEFGHIJKLMNOPQRSTUV^`]  !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~ mail_AuthorEmailDisplayName +Imaterial to be includedtthomas@ftc.govThomas, TraceyDocumentSummaryInformation8pCurrent User P ՜.+,D՜.+,\     On-screen Showmarkus jakobssonj3  ArialMS PゴシックBlank PresentationTime to Open our Eyes! We measure so we can react!Know whom to ask!Know how to ask!Know whether to ask!Educational strategies  Fonts UsedDesign Template Slide TitlesH$,(_8l@$markus jakobssonmarkus jakobsson4<H_AdHocReviewCycleID_NewReviewCycle_EmailSubject _AuthorE