,Table 1,,,,,,,Table 2,,,,,,,,,,,,,,,,Table 3,,,,,,,,Table 4,,,,,,,,,,,,,,,,Table 5,,,,,,,,,,,,,,,,,,,,,,,,,,Table 6,,,,,,,,,,,,,,,,,,,,,,,,Table 7,,,,,,,,,,,,Table 8,,,,Table 9,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
,Total Product Sales,,,,,,,Cartridge System Sales and Giveaways,,,,,,,,,,,,,,,,Disposable Sales and Giveaways,,,,,,,,Open System Sales and Giveaways,,,,,,,,,,,,,,,,"Percentages of Cartridges, Disposables, and E-Liquid Containers with Various Flavors",,,,,,,,,,,,,,,,,,,,,,,,,,"Percentages of Cartridges, Disposables, and E-Liquid Containers Within Various Nicotine Concentration Ranges and Their Average Nicotine Concentrations Measured in Milligrams of Nicotine per Milliliter of E-liquid",,,,,,,,,,,,,,,,,,,,,,,,Bundling of Cartridge System Components,,,,,,,,,,,,Percentages of Disposables Sold or Given Away Individually or in Bundles,,,,Advertising and Promotional Expenditures,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
,Sales in dollars,,,,,,,Sales in dollars,,,,,,Sales and giveaways in individual cartridges,,,,,Sales and giveaways in individual devices,,,,,Sales in dollars,,,Sales and giveaways in individual devices,,,,,Sales in dollars,,,,,,Sales in individual e-liquid containers,,,,,Sales in individual devices,,,,,Percentages of cartridges with various flavors,,,,,,,,,,Percentages of disposables with various flavors,,,,,,Percentages of e-liquid containers with various flavors,,,,,,,,,,Nicotine concentrations of cartridges,,,,,,,,Nicotine concentrations of disposables,,,,,,,,Nicotine concentrations of e-liquid bottles,,,,,,,,,,,,# devices bundled together,,# cartridges bundled together,,,,,,,,,,Expenditures in dollars,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Year,Total sales,Cartridge systems,Disposables,Open systems,Indirect sales,Direct sales,Sales for $1 or less,Cartridge sales,Device sales,Cartridge & device bundle sales,Indirect sales,Direct sales,$1 sales,Total cartridges sold & given away,Cartridges sold indirectly,Cartridges sold directly,Cartridges sold for $1 or less,Cartridges given away,Total devices,Devices sold indirectly,Devices sold directly,Devices sold for $1 or less,Devices given away,Indirect sales,Direct sales,Sales for $1 or less,Total sold & given away,Indirect sales,Direct sales,Sales for $1 or less,Given away,E-liquid sales,Device sales,E-liquid & device bundle sales,Indirect sales,Direct sales,Sales for $1 or less,Total e-liquids sold & given away,E-liquids indirect sales,E-liquids direct sales,E-liquids sold for $1 or less,E-liquids given away,Total devices,Devices indirect sales,Devices direct sales,Devices sold for $1 or less,Devices given away,Tobacco,Menthol,All other,  -Alcohol,  -Beverage,  -Candy/Dessert,  -Fruit,  -Fruit &Menthol,  -Spice,  -Other,Tobacco,Menthol,All other,  -Candy/Dessert,  -Fruit,  -Spice,Tobacco,Menthol,All other,  -Alcohol,  -Beverage,  -Candy/Dessert,  -Fruit,  -Fruit & Menthol,  -Spice,  -Other,0,1-10.99,11-20.99,21-30.99,31-40.99,41-50.99,51-60.99,Average,0,11-20.99,21-30.99,31-40.99,41-50.99,51-60.99,61-70.99,Average,0,1-10.99,11-20.99,21-30.99,31-40.99,41-50.99,51-60.99,Average,% Devices bundled with cartridges,% Devices not bundled with cartridges,% Cartridges bundled with devices,% Cartridges not bundled with devices,1 device,2 or more devices,1 cartridge,2 cartridge ,3 cartridges,4 cartridges,5 cartridges,6 or more cartridges,1,5,20,100,TV advertising,Movie advertising,Radio advertising,Other audio-visual advertising,Product placement,Company Internet sites,Social media,Other Internet and digital advertising,Endorsements,Direct mail marketing,Email marketing,Newspaper advertising,Magazine advertising,Outdoor advertising,Transit advertising,Point-of-sale advertising,Price discounts,Promotional allowances paid to retailers,Promotional allowances paid to wholesalers,Coupons for reduction of purchase price,Retail-value-added - free e-cigarette products,Retail-value-added - free items other than e-cigarette Products,Specialty item distribution - branded,Specialty item distribution - not branded,Sampling,Public entertainment - adult-only facilities,Public entertainment - not adult-only facilities,Consumer engagement - adult-only facilities,Consumer engagement - not adult-only facilities,Sponsorship,All other,Total reportable expenditures,Campus promotion
2015,"$304,170,139","$259,984,551","$44,185,495",$92,"$268,574,337","$35,480,901","$114,901","$197,187,253","$649,055","$62,148,238","$225,163,505","$34,706,146","$114,901","169,281,616","152,178,291","12,225,256","272,420","4,605,649","7,814,159","6,953,901","100,612","28,278","731,368","$43,410,770","$774,726",$0,"7,802,219","7,727,777","58,144",0,"16,298",$57,$0,$30,$62,$30,$0,"1,135","1,134",1,0,0,1,0,1,0,0,47.24%,39.00%,13.76%,0.11%,3.56%,4.47%,4.72%,0.00%,0.90%,0.00%,52.05%,25.95%,22.00%,0.00%,22.00%,0.00%,12.78%,14.45%,72.78%,8.46%,0.00%,30.66%,27.31%,0.00%,3.17%,3.17%,0.21%,0.58%,11.42%,15.52%,0.82%,0.00%,71.44%,47.46,-0.06%,28.72%,71.34%,0.00%,0.00%,0.00%,0.00%,25.04,0.00%,27.22%,13.13%,0.00%,29.60%,0.00%,30.04%,32.35,97.10%,2.90%,4.88%,95.12%,100.01%,-0.01%,4.50%,71.77%,3.58%,1.31%,18.84%,0.00%,100.00%,0.00%,0.00%,0.00%,"$18,765,588",$0,"$1,949,099",$0,N/A,"$5,171,616",N/A,"$6,389,902","$287,950",N/A,"$66,648",$0,"$2,451,090","$969,603",N/A,"$13,365,702","$11,184,584","$28,430,304","$21,072,195","$22,788,155","$60,115",N/A,N/A,$0,"$22,962,323",N/A,$0,"$1,613,769",N/A,$0,"$40,280,324","$197,808,967",$0
2016,"$487,791,646","$417,302,598","$68,404,886","$2,084,163","$436,160,722","$50,047,078","$1,583,847","$338,234,357","$3,810,583","$75,257,657","$367,124,417","$48,594,334","$1,583,847","211,062,325","190,647,050","15,839,150","2,878,860","1,697,265","8,849,196","7,866,147","173,633","328,816","480,600","$67,178,662","$1,226,224",$0,"12,879,262","12,635,814","157,888",0,"85,560","$815,107","$1,182,794","$84,427","$1,857,643","$226,519",$0,"200,543","157,439","43,091",0,13,"197,368","177,778","19,589",0,1,39.80%,38.04%,22.16%,0.14%,4.07%,7.26%,8.95%,0.02%,1.72%,0.00%,45.64%,22.42%,31.94%,0.00%,26.81%,0.00%,35.07%,30.15%,34.78%,0.18%,0.69%,1.97%,28.52%,2.09%,1.31%,0.03%,0.18%,0.46%,6.75%,16.05%,10.72%,0.18%,65.66%,47.23,0.13%,7.17%,92.57%,0.00%,0.01%,0.11%,0.00%,27.06,1.06%,89.37%,2.83%,6.30%,0.23%,0.00%,0.22%,7.75,95.40%,4.60%,4.13%,95.87%,100.00%,0.00%,4.30%,69.16%,14.83%,4.27%,7.44%,0.00%,100.00%,0.00%,0.00%,0.00%,"$13,706,190",$0,"$1,519,965",$0,"$113,012","$7,888,889",N/A,"$8,908,004","$104,381",N/A,"$225,703",$0,"$7,072,483","$2,815,302","$3,453,245","$26,462,177","$33,709,537","$36,305,608","$29,273,783","$20,395,598","$5,616,750",N/A,N/A,$0,"$32,439,417","$3,024,758",$0,"$8,537,860",N/A,$0,"$29,401,798","$270,974,462",$0
2017,"$782,269,969","$707,415,500","$72,420,899","$2,427,812","$690,224,679","$90,605,887","$1,439,403","$567,174,474","$23,614,906","$116,626,415","$622,341,019","$83,635,077","$1,439,403","313,626,942","286,283,022","22,703,264","2,766,371","1,874,285","11,824,626","11,004,545","442,840","177,280","199,961","$66,396,135","$6,024,764",$0,"15,838,443","14,609,115","1,221,223",0,"8,105","$1,347,033","$951,038","$130,800","$1,487,524","$940,288",$0,"261,665","171,184","89,526",0,955,"112,573","82,128","30,292",0,153,34.26%,36.26%,29.47%,0.04%,5.37%,6.67%,15.27%,0.19%,1.04%,0.88%,38.52%,25.72%,35.76%,0.07%,31.96%,3.73%,32.97%,36.12%,30.91%,0.26%,1.62%,4.68%,18.10%,3.20%,3.06%,0.00%,0.03%,0.01%,8.21%,10.67%,20.62%,1.33%,59.13%,46.79,0.00%,1.93%,68.91%,1.20%,7.16%,18.49%,2.31%,34.53,1.06%,53.36%,32.60%,12.98%,0.00%,0.00%,0.00%,11.84,88.12%,11.88%,3.33%,96.67%,99.98%,0.02%,5.05%,58.42%,11.41%,22.05%,0.09%,2.98%,92.29%,2.70%,2.06%,2.95%,"$5,994,063",$0,"$1,308,292",N/A,N/A,"$8,888,138","$779,291","$12,392,570","$4,431,029","$1,249,778","$152,984",$0,"$4,884,538","$2,854,201","$2,319,535","$21,445,036","$33,648,290","$40,944,305","$52,326,119","$27,154,852","$10,586,295",$0,N/A,$0,"$14,153,277",N/A,$0,"$1,701,784",N/A,$0,"$31,341,033","$278,555,410",$0
2018,"$2,045,622,966","$1,969,019,051","$74,683,954","$1,535,492","$1,883,091,677","$131,274,855","$31,256,434","$1,560,395,293","$168,305,746","$240,318,013","$1,816,012,985","$121,830,755","$31,175,312","831,349,329","790,440,407","33,502,457","4,338,265","3,068,201","30,466,903","26,993,075","850,367","2,310,951","312,510","$66,058,562","$8,544,270","$81,123","17,226,341","15,402,865","1,706,549","22,752","94,175","$1,147,756","$314,167","$73,586","$1,020,130","$515,362",$0,"193,862","121,526","54,632",0,"17,704","40,664","23,980","16,682",0,2,20.96%,36.90%,42.14%,0.03%,3.47%,4.38%,29.70%,0.09%,0.50%,3.96%,35.44%,27.16%,37.40%,0.12%,33.16%,4.12%,27.94%,28.04%,44.02%,0.12%,15.27%,2.32%,21.47%,1.10%,3.74%,0.00%,0.02%,0.01%,13.07%,5.65%,9.21%,0.91%,71.13%,49.41,0.00%,0.00%,55.07%,2.35%,4.37%,28.25%,9.95%,39.53,1.62%,35.19%,11.49%,30.77%,0.00%,20.94%,0.00%,21.83,63.03%,36.97%,2.31%,97.69%,100.00%,0.00%,4.88%,26.06%,11.64%,56.33%,0.02%,1.06%,96.30%,3.70%,0.00%,0.00%,"$7,590,297",$0,"$4,505,002",N/A,N/A,"$11,616,875","$577,285","$22,315,874","$4,287,431","$4,325,312","$430,359",N/A,"$5,240,440","$1,028,472","$666,682","$45,872,667","$155,124,847","$73,852,950","$141,375,232","$36,461,104","$11,311,627",N/A,"$211,770",$0,"$58,164,616","$2,303,716",$0,"$12,771,648",N/A,$0,"$43,587,550","$643,621,755",$0