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This Act establishes requirements for those who send unsolicited commercial email. The Act bans false or misleading header information and prohibits deceptive subject lines. It also requires that unsolicited commercial email be identified as advertising and provide recipients with a method for opting out of receiving any such email in the future.  In addition, the Act directs the FTC to issue rules requiring the labeling of sexually explicit commercial email as such and establishing the criteria for determining the primary purpose of a commercial email.