Constitution Center
400 7th St SW
Washington
DC
20024
Event Description
The Â鶹´«Ã½ Trade Commission’s Bureau of Economics and Marketing Science are co-organizing a one-day conference to bring together scholars interested in issues at the intersection of marketing and consumer protection policy and regulation. As the primary consumer protection law enforcement agency, the FTC has benefited from the marketing literature in its long history of case and policy work. The goal of the conference is to promote an intellectual dialogue between marketing scholars and FTC economists. Specifically, the conference will serve as a vehicle for marketing scholars to learn about the FTC’s practice in consumer protection, promoting potentially high impact research in the area of consumer protection and regulation, and introducing FTC economists to some of the cutting-edge research being conducted by marketing scholars. The conference will feature academic research paper sessions and a panel discussion between FTC economists and marketing scholars.
CONFERENCE PROGRAM
The conference program will run from 8:30 am to 5:30 pm on Friday, September 16, 2016, in the FTC 5th Floor Conference Room at Constitution Center. There will be an optional dinner after the conference starting at 6:00 pm. A fee of $100 will apply to participants who choose to attend the dinner.
Pre-registration for this conference is necessary. To pre-register, please e-mail your name, affiliation, and whether you intend to participate in the conference dinner to marketingconf@ftc.gov. Attendees must register for the conference dinner by September 1. Your email address will only be used to disseminate information about the conference. If space permits, we may allow a very limited number of onsite registrations beginning at 8:15 am on September 16.
The scientific committee for this conference consists of:
- K. Sudhir, Editor-in-Chief, Marketing Science and Professor of Marketing, Yale School of Management
- Avi Goldfarb, Senior Editor, Marketing Science and Professor of Marketing, University of Toronto
- Ganesh Iyer, Senior Editor, Marketing Science and Professor of Marketing, University of California, Berkeley
- Ginger Jin, Director, Â鶹´«Ã½ Trade Commission Bureau of Economics and Professor of Economics, University of Maryland
- Andrew Stivers, Deputy Director, Â鶹´«Ã½ Trade Commission Bureau of Economics
SPONSORS
- INFORMS Society of Marketing Science (ISMS)
- Â鶹´«Ã½ Trade Commission Bureau of Economics
Those interested in the Marketing Science – Â鶹´«Ã½ Trade Commission Economic Conference on Marketing and Consumer Protection may also be interested in the FTC Workshop: Putting Disclosures to the Test on September 15, 2016.
- FileConference Agenda (247.59 KB)
- FileOpening Remarks - Ginger Zhe Jin (1.28 MB)FileFileBecoming Behavioral Regulators - Eric J. Johnson (529.96 KB)FileFileFileFile
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Event Materials
FileCall for Papers (29.45 KB)FileCall for Papers (31.11 KB)FileCall for Papers (31.14 KB)FileDirect-to-Consumer Advertising and Online Search (847.66 KB)FileTailored Cheap Talk (1.39 MB)FileThe Value of Information in Mobile Ad Targeting (719.86 KB)FileThe Benefit of Collective Reputation (1.43 MB)FileMight I Interest You in an Extended Warranty? (915.89 KB)File
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Transcript - Files
FileTranscript (2.54 MB)
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Location