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“I am highly encouraged by the Council of Better Business Bureaus’ initiative on children’s food and beverage advertising, and I commend the Council for taking these important steps. The Â鶹´«Ã½ Trade Commission and the Department of Health & Human Services’ workshop and report on food marketing to children challenged the industry to develop creative self-regulatory programs. This new program, in addition to clarifications to the Children’s Advertising Review Unit guidelines, shows real promise, and I hope will encourage more competition in developing and marketing healthier products that are attractive to kids and their parents. The FTC works closely with a number of self-regulatory programs, and will be watching closely to see whether this program results in meaningful improvements in food and beverage advertising to children.”