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FTC public workshop on recyclable claims starts soon

Lesley Fair
Experts, advocates, and law enforcers are meeting at the FTC today to offer fresh perspectives on recyclable claims in advertising. Convened as part of the agency’s ongoing regulatory review, Talking Trash: Recyclable Claims and the Green Guides begins at 8:30 AM Eastern Time. Watch from the webcast link that will go live a few minutes before the start time. The FTC is leaving the public record open until June 13, 2023, so you can offer your...

Body language? FTC issues policy statement about misuse of biometric data

Lesley Fair
As Emelia asked in Act V of Comedy of Errors, do “mine eyes deceive me?†Sorry to get all Shakespearean, but our eyes (and face, fingerprints, etc.) can reveal a lot of information about us – data that can be misused in deceptive or unfair ways. The FTC just issued a Policy Statement on Biometric Information and Section 5 of the Â鶹´«Ã½ Trade Commission Act and it’s a must-read for businesses. The increasing use of consumers’ biometric...

Starting soon: FTC Eyeglass Rule workshop

Lesley Fair
The eyes have it as the FTC hosts a workshop today, A Clear Look at the Eyeglass Rule, as part of its regulatory review of the Rule. Panelists will focus on proposed changes to the Eyeglass Rule and you can watch the discussion as it’s happening from the webcast link, which will go live minutes before the 9:00 AM ET start time. In addition, if you have feedback based on the topics discussed at the workshop, the FTC is leaving the public record...

Proposed Funeral Rule changes under consideration at September workshop

Lesley Fair
The FTC has always recommended that families have in-depth, upfront discussions about funerals and it’s advice we take seriously ourselves. In November 2022, the Commission issued an Advance Notice of Proposed Rulemaking, asking for public comment about proposed changes to the Funeral Rule. We’re following up with a workshop scheduled for September 7, 2023, to consider issues raised by the ANPR. The Funeral Rule has been in place for almost 40...

FTC says Premom shared users’ highly sensitive reproductive health data: Can it get more personal than that?

Lesley Fair
Intimate facts about ovulation, fertility, and other sexual and reproductive health issues are about as personal as personal information can get. T he FTC alleges that Easy Healthcare Corporation – the company behind the Premom Ovulation Tracker app – broke its privacy promises by disclosing users’ sensitive health data to Google and AppsFlyer and by sharing other personal information with two firms in China. The complaint, which alleges that...

IYKYK: The top text scams of 2022

Emma Fletcher
Texting is cheap and easy, and scammers are counting on the ding of an incoming text being hard to ignore. [1] In 2022, they were right to the tune of $330 million in losses to text scams, as reported to the FTC’s Consumer Sentinel Network, with a median reported loss of $1,000. That’s more than double the 2021 reported losses and nearly five times what people reported in 2019. [2] In fact, reports about text scams spiked in the first six months...

The topic is trash: FTC event explores recycling claims

Lesley Fair
There are a lot of famous trash talkers out there. Some professional athletes and a certain grouchy green resident of a street named Sesame come to mind. But when the FTC engages in trash talking – as we will at a May 23, 2023, national workshop – our purpose is to consider the current state of recycling practices and recycling-related advertising. We’ve just announced the agenda for Talking Trash at the FTC: Recyclable Claims and the Green...

FTC says student loan debt “relief†companies relieved consumers of money, but didn’t live up to promises

Lesley Fair
Is there a family, community, or company not impacted by the national student loan debt burden, which currently totals about $1.75 trillion? Even more distressing is that a substantial chunk of that debt is already in default. The FTC has gone to court to challenge the conduct of two outfits that pitch allegedly bogus student loan repayment and forgiveness programs, in violation of the FTC Act, the Telemarketing Sales Rule, and the Gramm-Leach...

Keep an eye out for the FTC’s Eyeglass Rule workshop

Lesley Fair
All eyes will be on the FTC as the agency hosts a workshop on May 18th, A Clear Look at the Eyeglass Rule. Convened as part of the ongoing review of the Ophthalmic Practice Rules – consumers and industry members know it as the Eyeglass Rule – the half-day discussion will focus on issues central to the protections afforded by the Rule, including proposed changes that are under consideration. Check out the just-published agenda for the event. In...

Franchise Fundamentals: Researching franchise opportunities

Lesley Fair
No one would try to run a marathon with just a few days of preparation. It takes months of rigorous training before you can step up to the starting line with confidence. Of course, the process of studying, selecting, opening, and operating a franchise can make a marathon feel like a stroll in the park. In the second of our Franchise Fundamentals blog series, we take a closer look at the extensive research “road work†prospective franchisees...