How “location, location, location†can lead to “enforcement, enforcement, enforcementâ€
Do consumers attend a Christian church? Are they the parents of preschoolers? Would the description “wealthy and not healthy†apply to them? By tracking people’s mobile devices, Texas-based InMarket Media has collected their precise geolocation and cross-referenced their location histories with other personal data to categorize them into roughly 2,000 different audience segments that the company then marketed for the purpose of targeted...