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Business Blog

Are your green claims clean? Knock on wood.

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Not every building project starts with an ax-wielding guy in a flannel shirt yelling “tim-berrrr!†Consumers have another choice these days: plastic lumber, which is often used in decking, fences...
Business Blog

A light bulb moment for marketers

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When did a light bulb become the symbol of a good idea? We don’t know, but a ruling in the FTC’s lawsuit against Lights of America – including a $21 million order mandating refunds for consumers and...