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Business Blog

Avoid mixed signals when advertising antennas

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Many consumers experience sticker shock when they total up what they pay each month for television, add-on channels, satellite programming, streaming services, and the vast array of other content they...
Business Blog

Who’s in the mix at Nixing the Fix?

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Coldplay sang “Fix You,†but if the group had been referring to their tech devices, cars, or other products in need of repair, their efforts could have consumer protection ramifications. A July 16...
Business Blog

FTC staff sends warranty warnings

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When the screen goes blue And the car breaks down And the smartphone keeps rebooting eternally Consumers won’ t be afraid No, they won’ t be afraid Just as long as you stand by your warranty. With...
Business Blog

A light bulb moment for marketers

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When did a light bulb become the symbol of a good idea? We don’t know, but a ruling in the FTC’s lawsuit against Lights of America – including a $21 million order mandating refunds for consumers and...
Business Blog

Make your claims crystal clear

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Earlier this year, the FTC settled five law enforcement actions against companies making allegedly deceptive energy savings claims for their replacement windows. Now the FTC has sent letters to 14...
Business Blog

Quoth the Maven

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In celebration of Halloween — and with apologies to Edgar Allen Poe — here’s our take on what companies can do to make sure spooky business practices don’t come back to haunt them. Once upon a...
Business Blog

Candid spamera

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Say “spam†and most business executives think of annoying messages that litter their IN box. But the CAN-SPAM Act and the FTC’s CAN-SPAM Rule cover a much broader range of commercial email. Yes, that...
Business Blog

Cleaning up ad claims

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Science, studies, and statistics. There’s a reason advertisers feature them so prominently. When used accurately, they can be powerful tools for distinguishing your product from the competitors. But...
Business Blog

Data Resellers Liable for Downstream Security Failures

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Of course, no legitimate business would put out a welcome mat for crooks. But as the FTC’s data security cases make clear, that’s the effect when companies fail to take reasonable steps to secure...
Business Blog

Let's Make a Seal

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For many people, environmental considerations play an important role in what they put in their shopping carts. But it's tough to know when green claims are credible. Seals and certifications can be a...
Business Blog

BCP Business Center: Your Link to the Law

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Welcome to the BCP Business Center: Your Link to the Law. Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for...