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Business Blog

FTC public workshop on recyclable claims starts soon

Date
Experts, advocates, and law enforcers are meeting at the FTC today to offer fresh perspectives on recyclable claims in advertising. Convened as part of the agency’s ongoing regulatory review, Talking...
Business Blog

Starting soon: FTC Eyeglass Rule workshop

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The eyes have it as the FTC hosts a workshop today, A Clear Look at the Eyeglass Rule, as part of its regulatory review of the Rule. Panelists will focus on proposed changes to the Eyeglass Rule and...
Business Blog

The topic is trash: FTC event explores recycling claims

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There are a lot of famous trash talkers out there. Some professional athletes and a certain grouchy green resident of a street named Sesame come to mind. But when the FTC engages in trash talking – as...
Business Blog

Keep an eye out for the FTC’s Eyeglass Rule workshop

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All eyes will be on the FTC as the agency hosts a workshop on May 18th, A Clear Look at the Eyeglass Rule. Convened as part of the ongoing review of the Ophthalmic Practice Rules – consumers and...
Business Blog

The Luring Test: AI and the engineering of consumer trust

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In the 2014 movie Ex Machina , a robot manipulates someone into freeing it from its confines, resulting in the person being confined instead. The robot was designed to manipulate that person’s...