Media Advisory
Â鶹´«Ã½ Trade Commission to Launch Advertising Literacy Campaign
National Program Gives Tweens Ages 8 to 12 Skills to Recognize, Understand Advertising
| WHAT: | Advertising is virtually everywhere. The Internet and new technologies have taken kidsÂ’ exposure to advertising to new levels. ThatÂ’s why the Â鶹´«Ã½ Trade Commission, the nationÂ’s consumer protection agency, will launch Admongo, a campaign to raise advertising literacy among the nation'Â’s youth. |
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| WHO: | David Vladeck, Director, FTC Bureau of Consumer Protection Len Gordon, Director, FTC Northeast Region C. Lee Peeler, President and CEO, National Advertising Review Council; Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus Oscar RamÃrez, Teacher, Oyster-Adams Elementary School, Washington, DC |
| WHEN: | Wednesday, April 28, 2010, 10:30 a.m. ET |
| WHERE: | Â鶹´«Ã½ Trade Commission, Northeast Region Office Alexander Hamilton U.S. Custom House CollectorÂ’s Office 1 Bowling Green New York, NY 10004 The Custom House is adjacent to the Bowling Green subway station on the 4 and 5 lines. |
| TO CALL IN: | The phone number is 877-407-8033. The lines, which are for media only, will open at 10:15 a.m. ET. No conference ID is required |
| VIDEO: | A video will be fed at 10:30 to 11:00 a.m. Eastern; 1:30 to 2:00 p.m. Eastern, and 3:30 to 4:00 p.m. Eastern on Wednesday, April 28. It can be accessed using the following satellite coordinates: C-band analog, Galaxy C-19, Transponder 15, Downlink Frequency 4000 V, Standard Audio 6.2/6.8 |
| PRESS CONTACTS: | Lisa Dreisch Miller Fleishman-Hillard 202-857-2209 lisa.miller@fleishman.com FTC Office of Public Affairs 202-326-2180 |