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Business Blog

Advertise auto promotions car-fully

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“$1 gets you out of your current loan or lease!†According to Trophy Nissan in the Dallas area, consumers could end their loan or lease for a buck – less than the cost of one of those air fresheners...
Business Blog

Putting the brakes on deceptive auto ads

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When it comes to cars, sometimes good things come in twos: double wishbone suspension, dual overhead cams, twin torsion bars, and classic 2 + 2 muscle cars. What’s not on that list? Two lawsuits...
Business Blog

Zero sum game?

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For people in the market for a car, an ad on YouTube for Massachusetts-based Courtesy Auto Group featured some eye-catching numbers: “Get behind the wheel of the new 2013 Kia Sorento, now lease priced...
Business Blog

Less than meets the eye?

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When an ad purports to show a “right before your eyes†demonstration of a product in action, the visual must be a truthful representation of what it can do. If that’s not the case, both the advertiser...
Business Blog

8 advertising potholes auto dealers should avoid

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In a drive to encourage truth in auto advertising, the FTC has announced Operation Steer Clear – a coast-to-coast law enforcement sweep focusing on deceptive TV, newspaper, and online claims about...
Business Blog

FTC to auto dealers: Back up your ad claims

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If you have clients in the auto industry, you’ve seen the ads: “We’ll pay off your trade no matter what you owe . . . even if you’re upside down.†It’s an attractive claim to people struggling with...
Business Blog

Quoth the Maven

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In celebration of Halloween — and with apologies to Edgar Allen Poe — here’s our take on what companies can do to make sure spooky business practices don’t come back to haunt them. Once upon a...
Business Blog

Candid spamera

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Say “spam†and most business executives think of annoying messages that litter their IN box. But the CAN-SPAM Act and the FTC’s CAN-SPAM Rule cover a much broader range of commercial email. Yes, that...
Business Blog

Data Resellers Liable for Downstream Security Failures

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Of course, no legitimate business would put out a welcome mat for crooks. But as the FTC’s data security cases make clear, that’s the effect when companies fail to take reasonable steps to secure...
Business Blog

Let's Make a Seal

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For many people, environmental considerations play an important role in what they put in their shopping carts. But it's tough to know when green claims are credible. Seals and certifications can be a...
Business Blog

BCP Business Center: Your Link to the Law

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Welcome to the BCP Business Center: Your Link to the Law. Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for...
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