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Business Blog

A light bulb moment for marketers

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When did a light bulb become the symbol of a good idea? We don’t know, but a ruling in the FTC’s lawsuit against Lights of America – including a $21 million order mandating refunds for consumers and...
Business Blog

Less than meets the eye?

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When an ad purports to show a “right before your eyes†demonstration of a product in action, the visual must be a truthful representation of what it can do. If that’s not the case, both the advertiser...
Business Blog

FTC says diaper claims didn't pass the smell test

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What do dirty diapers and deceptive ads have in common? (We’ll pause a moment so you can add your own punch line.) Now that’s out of the way, the action against Portland-based Down to Earth Designs –...
Business Blog

8 advertising potholes auto dealers should avoid

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In a drive to encourage truth in auto advertising, the FTC has announced Operation Steer Clear – a coast-to-coast law enforcement sweep focusing on deceptive TV, newspaper, and online claims about...
Business Blog

6 tips for keeping your green claims clean

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A recent FTC law enforcement crackdown focused on allegedly deceptive biodegradability claims for plastics. Four of the cases settled and a fifth is heading to trial. Another action targeted green...
Business Blog

Made in USA? Avoiding a Yankee Doodle Don't

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There are lots of nifty phone accessories, bottle holders, tow straps, pet items, and lanyards out there. So a label that says the product is Made in the USA may help make the decision for some...
Business Blog

FTC's Jamster case: 5 tips for mobile marketers

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So people were taking a few minutes to play the free version of Angry Birds on their Android device. At some point between the Giant Slingshot and the Mighty Eagle, they got a "Virus Detected" warning...
Business Blog

Surely you Jesta: Jamster jammed for mobile cramming

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You thought Angry Birds get peeved at those annoying green pigs? That's nothing compared to consumers’ reaction when they found unauthorized charges “crammed†onto their cell phone bills for phony...
Business Blog

FTC to mattress companies: Don't pad your green claims

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If you or your clients make environmental marketing claims, don’t sleep on three actions the FTC just announced against companies that sell mattresses. What's more, the pleadings in one case offer...
Business Blog

Last resort

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Three FTC cases, 83 civil actions brought by 28 states, more than 184 defendants facing criminal charges in cases filed by federal and local prosecutors, and 25 actions brought by agencies in 10 other...
Business Blog

Calling all cards

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We’ve been saying it for years: “What the headline giveth, the footnote cannot taketh away.†The same holds true for the dense block of text, the hidden-away reverse side, the vague hyperlink, or any...
Business Blog

Screen regs and spam?

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Do you like them on the screen Of your mobile phone machine? I do not like text message spam. I do not like them, Sam I am. Fighting back against text message spam isn’t child’s play, and consumers...
Business Blog

Building your VOCabulary

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The FTC just accepted final settlements with two of the largest paint manufacturers in the country — Sherwin-Williams and PPG Architectural Finishes. The complaints charged that the companies made...