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Advertising keywords are the carnival barkers of the internet. Their job is to shout, “Me, me, me, me, me!” to people searching online for a product or service. If successful, they’ll get prospective...

The Initial Decision in the administrative action challenging allegedly deceptive “free” claims for Intuit’s TurboTax product was just released, and the meticulous 237-page opinion is a must-read for...

What’s on at the FTC? Today – September 7, 2023 – the FTC is hosting a public workshop to consider proposed changes to the Funeral Rule.

The FTC is continuing its assessment of how the Funeral Rule is working for consumers and businesses. The next step: a September 7, 2023, workshop, Shopping for Funeral Services. Check out the just...

Even with four months to go, we predict the 2023 Phrase of the Year will be “artificial intelligence.” But like a discount utensil packaged in one of those pale blue gift boxes, some marketers are...

The INFORM Consumers Act took effect on June 27, 2023. The FTC has issued staff guidance for online marketplaces and now we have advice for online sellers whose businesses may be affected by the new...

Let’s say someone walks into an old-fashioned record store looking for the Bright Eyes song “False Advertising.” Upon finding and buying the album, she’d have little reason to fear that store...

Just because consumers sign up for a membership or subscription doesn’t mean they sign up to get unwanted marketing email. A proposed $650,000 settlement with Experian Consumer Services just filed on...

For the millions of Americans struggling to reduce their alcohol intake or stop drinking altogether, a product called Sobrenix sounded like the answer. But according to the FTC, defendants Rejuvica...

It’s not often that something can be stated with absolute certainty, but here goes: People hate illegal robocalls. No one knows that more than the FTC, which is why we’ve brought 167 cases to date and...

A common trope crossing the science fiction and mystery genres is a human detective paired with a robot. Think I, Robot, based on the novels of Isaac Asimov, or Mac and C.H.E.E.S.E., a show-within-a...

We’ve seen a lot of products in our day, but six companies that just received joint FTC-FDA cease and desist letters have earned a place in our “What The Heck Were They Thinking?” Pantheon. What did...

The Opioid Addiction Recovery Fraud Prevention Act gives the FTC authority to seek civil penalties for unfair or deceptive advertising of products or services marketed to treat substance use disorders...

Companies that use deceptive endorsements and reviews inflict an injurious double whammy. They harm consumers with misleading tactics that subvert their choices at check-out. And they take business...

The INFORM Consumers Act is effective as of June 27, 2023. Online marketplaces, have you taken the steps the statute requires? And is your site ready for scrutiny by the FTC and state law enforcers...

When thou makest claims to thy consumers, Base them in facte, not boast or rumours. Nowhere is this truer say eth Than when thou claim “Made in USA-eth.” OK – that’s not even close to Ye Olde English...

Most people are familiar with the Publishers Clearing House Prize Patrol and their visits to consumers’ homes to deliver those big checks. In a twist on the familiar scenario, this time the FTC is –...

In the latest action to challenge alleged digital dark patterns, the FTC has sued Amazon for enrolling people in its Prime program without the consumer ’s consent. Once consumers were signed up, the...

The people who pitched business opportunities under the brand name Ganadores – “winners” in Spanish – promised to teach consumers an “infallible system” for making big money. But according to the FTC...

Certain businesses in the e-commerce space should mark June 27, 2023, on their calendars. That’s the date a new law – the INFORM Consumers Act – takes effect. The FTC and the states share law...