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Business Blog

2015’s top-pick topics: A 10-tative list

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2015 saw the end of The Late Show with David Letterman, but his Top 10 List legacy lives on. From the home office in Washington, D.C., here is our informal take on ten topics we covered this year in...
Business Blog

Shining a light on misleading claims in auto ads

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People usually think of beacons as radiant lights that attract attention. But the FTC has charged that two Ohio auto dealers (among other things) used the word in a way that kept consumers in the dark...
Business Blog

Order compliance: A behind-the-scenes look

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If the Commission is to attain the objectives Congress envisioned, it cannot be required to confine its road block to the narrow lane the transgressor has traveled; it must be allowed effectively to...
Business Blog

Running the risk

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The online ads offer consumers a “risk-free trial†of skincare products from companies that claim to be accredited by the Better Business Bureau with an A- rating. How could that possibly be deceptive...
Business Blog

Don’t let crowdfunding be your “doomâ€

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Thinking about crowdfunding to raise money for your latest project? If so, you’ll want to pay attention to the FTC’s first crowdfunding case. The lesson: If you launch a crowdfunding campaign, keep...
Business Blog

Lifestyles of the pitchin’ shameless

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Caribbean cruises, jet ski outings, trips to Disneyworld, tickets to sporting events and concerts, and even dating service subscriptions. You’d expect to see that on reruns of “Lifestyles of the Rich...
Business Blog

Hide and sneak

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When playing hide and seek as a child, remember those kids who always seemed to find that hidden crawl space or cranny? Whatever happened to them? Let’s hope they didn’t grow up to go into advertising...
Business Blog

Operation Ruse Control: 6 tips if cars are up your alley

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When it comes to car advertising, truth should be standard equipment. That’s the message of Operation Ruse Control, a coast-to-coast and cross-border sweep by the FTC and state, federal, and...
Business Blog

When BOGO is a no-go

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If you watch as much TV as we do, you may have been tempted to reach for the phone to order the Snuggie, that blanket with sleeves for couch potatoes; Forever Comfy, the answer to rump-sprung chairs...