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Business Blog

I’ll pay you to give this blog post five stars

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Online customer reviews of products and services have become increasingly important in the marketplace. Many consumers rely on them to decide what to buy or where to buy it, and many companies rely on...
Business Blog

Abracadabra: Bad reviews be gone

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It’s the oldest trick in the book: Now you see it, now you don’t. This illusion is fine on a Las Vegas stage, but on an online retailer’s website, making negative reviews disappear is hardly magical...
Business Blog

Avoid mixed signals when advertising antennas

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Many consumers experience sticker shock when they total up what they pay each month for television, add-on channels, satellite programming, streaming services, and the vast array of other content they...
Business Blog

New toolkit for retailers to help stop gift card scams

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In many ways, gift cards ushered in a win-win era. Better gift-giving (and getting) for consumers and increased sales for retailers. But leave it to scammers to try to mess up a good thing. According...
Business Blog

Seeking your feedback about the Amplifier Rule

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At the Monterey Pop Festival, the legendary Jimi Hendrix reportedly one-upped The Who by setting fire to his guitar and his amplifier. The legendary – but fictional – Nigel Tufnel of Spinal Tap...
Business Blog

One thing marketers of CBD products need to know right now

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“It’s the Wild West out there!†How often have you heard that statement made about health claims for products containing CBD? But here’s the thing: It’s not the Wild West. In fact, health-related...